Ard Mhacha Abú
In March 2002 Philip Campbell told TG4 that Armagh was about to win its first All Ireland GAA Football Championship, and that he wanted to capture the campaign on camera. He was laughed out of the room, but the following year he returned to announce that Armagh was about to do the double and on this occasion support for the documentary was granted.
Although they were tragically robbed by a diving Tyrone squad in the All Ireland Final, the story of Armagh’s painful anti-climax doubled TG4's viewing figures on the night it was transmitted.